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Lori Wildman

Director

Marketing

ROLE

Lori is the Director of Marketing & Communications and plays a pivotal role in shaping the DMA’s image and driving its growth through strategic marketing and communication endeavors. Leading a talented team, she orchestrates comprehensive marketing and communications strategies, from conception to execution, ensuring alignment with business objectives. Lori’s expertise spans a broad spectrum of marketing disciplines, including digital marketing, branding, content creation, and event management. Leveraging her proficiency in marketing technology and analytics, she drives impactful campaigns across various channels, maximizing brand visibility and engagement. With a keen focus on results and a passion for fostering cross-functional collaboration, she continually propels DMA forward in a dynamic and competitive landscape.

 

EXPERTISE

20+ years in marketing and communications; 7 years with DMA

 

  • Spearheaded the development and execution of a comprehensive marketing and communications strategy, significantly enhancing brand visibility and customer engagement across multiple channels
  • Implemented cross-functional growth initiatives, fostering alignment between marketing and sales teams to drive enhanced lead generation and conversion rates
  • Revamped company websites, employing expertise in website development and design to elevate user experience and increase traffic and engagement metrics
  • Executed digital marketing campaigns with precision, leveraging advanced analytics tools to optimize performance and achieve notable returns on investment
  • Cultivated and nurtured strong relationships with key stakeholders and clients, resulting in heightened satisfaction levels and improved client retention rates

TECHNOLOGY

Salesforce | HubSpot | Proprietary Customer Relationship Management System | WordPress | SEMRush | MOZ | Google Analytics | Google Ads | Adobe Creative Suite | Prezi | Canva | Cvent | Zoom | Microsoft Office | Smartsheet | AHrefs | MODx | Sitefinity | Pardot | Hootsuite | Buffer | GTMetrix | Yoast

 

EDUCATION / CREDENTIALS

  • Bachelor of Arts in Business Management – Indiana Institute of Technology