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Justin Reinard

Executive Vice President

Tax Technology


Justin focuses on providing a holistic transaction tax solution to DMA’s clients with TRANSACTIONTAX360™. He consults with clients to identify their transaction tax challenges and designs a customized solution, combining tax and technology resources for optimum results. Justin leads DMA’s global Tax Technology consulting team, responsible for tax system implementation and development efforts. His team focuses on deploying and integrating transaction tax software solutions, automating tax processes, providing ongoing managed services, and delivering DMA’s suite of software solutions. Justin works closely with DMA’s technology and tax engine partners to identify the appropriate solutions and technology to streamline our client’s tax environment and gain process efficiencies. In addition, he leads DMA’s Unclaimed Property team, focusing on compliance and asset recovery services, as well as our industry-leading unclaimed property management software (AUPTC).



16 years in transaction tax; 16 years with DMA

  • Extensive experience with transaction tax automation, compliance processes, and tax software implementations
  • Provided sales/use tax recovery services for Fortune 1000 companies
  • Managed sales/use tax audits and provided audit support for clients in a variety of industries
  • Performed accounting functions in industry earlier in his career


Automotive | Energy & Utilities | Financial Services | Healthcare | Insurance | Manufacturing | Oil & Gas | Pharmaceuticals


Avalara | ONESOURCE® | Vertex | Sovos | SAP ECC | SAP S/4HANA | Oracle | JDE | Artificial Intelligence (AI) | Robotic Process Automation (RPA) | Exemption Certificate Management



  • Bachelor’s degree, Accounting – Kent State University
  • Certified with Vertex, Sovos, and Avalara
  • Certified with two ERPs